A BRIEF HISTORY OF THE COMPANY

Seven for All Mankind is a young denim company that was started in the fall of 2000. The company was started in Vernon, California, a location that has become one of the hot spots for denim worldwide.

The founders of the business identified a void in the contemporary denim market. Fashion denim had not been seen in the US for over 20 years. The brand enjoyed instant success at retail. The focus of the product was on women's denim bottoms. The product has been successful because of the fit, finishes, fabrics, and attention to detail. Men's was launched in October of 2002 and has enjoyed the same strong consumer acceptance as women's.

The customer is sexy and sophisticated.

Sales reached $13 million in the first full year, 2001 and kept growing exponentially. The product line continued to expand, encompassing non-denim bottoms and jackets. The brand quickly was in demand in major cities around the world. Brand awareness was created through product placement and a strong celebrity following that continues to this day.


HOW CAN I TELL IF *7 FOR ALL MANKIND* IS AUTHENTIC?

The craftsmanship of 7 For All Mankind products and the quality of the materials used in their production, is never paralleled in non-authentic merchandise. All 7 For All Mankind pants contain three labels attached on the interior waistband above the left front pocket. The top label is a small red/maroon-colored label with the pant size written in gold stitching. Under the size label is a large beige label containing the 7 For All Mankind logo at the top followed by the style number, the content, the wording "Made in USA of Imported Fabric", a cut number and lastly the words "See care on reverse." Beneath the size and care label is a small security label. A silk-screened rubberized depiction of the 7 For All Mankind logo appears in the center and back of the waistband. In addition, you can be confident that your pants are real if they were purchased from an authorized 7 For All Mankind retailer.

For an update on our selection of 7 for all mankind, call Harley's during business hours at (903) 534-9799 or e-mail us by using the form below.

 
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